In the world of business, Competitive Advantage is the difference between ‘simply existing’ and ‘leading the pack’. Businesses such as Coke, Gillette, Disney, McDonald’s, and Nike have used branding as their competitive advantage, to earn customer loyalty. On other hand, businesses such as Wal-Mart and Costco became market leader using ‘low price’ as their competitive advantage or moat to lead the pack. Regardless of the moat strategy, having a competitive advantage is a must for a successful business. 

As the past CEO of GE, Jack Welsh, once said, “In business if you don’t have a competitive advantage, then don’t compete.” However, at the turn of the century a new group of business emerged: Amazon, Netflix, Capital One, Tesla, Google, etc. Even though they all exist in different business sectors, they are all connected by one single strategy: these companies use ‘Data’ as competitive advantage to lead the pack. They are known as ‘Data-driven’ companies.